Got and online shop or a brochure website for your business? Great! But is it really doing what it promised and getting you in front of those all important customers?  BOSSco often have businesses approaching them when their websites just simply aren't working for them.  At BOSSco when we design a website we build it so that it not only looks great but works wonders with search engines too.  For those of you out there who need a helping hand in improving the SEO of your website here are a few teky hints and tips.

Search engine optimisation (SEO) is the process of improving the amount or quality of traffic to your web site from search engines via "organic" (not paid) search results.

Search engine spiders, are what crawl across your site, analysing its relevance and importance relating to public searches online.  To SEO your website, you need to tell the spiders what you are all about, so here are some insider hints and tips to help get you started.

1. Keywords – The basis behind all SEO is your target audiences search terms otherwise known as keywords.  What do the public type into search engines to find products and services such as yours? Finding the correct keywords may take you time with out professional help, but remember to use them frequently within your content.
2. SEO Domain Names – If you already have an established business name, but it doesn’t exactly say what your about, utilise the opportunity to have a domain name that contains keywords your target customers might search.
   Example: your business could be called ‘Cookoo’ but your business is about ‘pet owls’, so you may choose your domain to be Cookoopetowls.co.uk, so that your domain is SEO friendly.
3. Current Content – Keeping your content up to date is not only beneficial to your customers but also to you.  Search engines love new content particularly if it contains your keywords frequently, so keep updated and relevant and you are sure to reap the rewards of higher search engine rankings.
4. Cutting Corners - As mentioned in the previous SEO tip, search engines love content.  Be warned though, if you try to cut corners or save time by copying or repeating information you may pay the price with poorer rankings than before.
5. Hyperlinks – Everybody loves an easy life, so don’t make it hard for your potential customers to navigate around your website.  Hyperlinks are a great way to encourage your readers to explore your site quickly and easily, whilst showing search engines the relevance and quality of you website content.  Hyperlink between relevant pages and search engines will deem you more relevant to specific customers and don't forget to add SEO friendly tags to your hyperlinks for extra optimisation.

Getting to grips with search engines, SEO and the jargon it brings can seem daunting, so BOSSco aims to bring you simple hints and tips in bite size chunks so you can take it in bit by bit as you develop your own online business.

For those that don’t have the time to learn, BOSSco do offer SEO packages which can include research and analysis, content planning and writing, link building and page or site optimisation.  Simply contact us to discuss your needs by clicking on the BOSSco Post Box.